Paul Sparks — Fractional Art Director, Portland OR
Violet Sparks logoPAUL SPARKS
SYS://PS-26 — Portfolio online 07 cases indexed
PDX {{ pdxTime }} 45.52°N 122.68°W
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I modernize heritage brands with cinematic, AI-powered visual systems.

Role
Art direction, brand systems, campaign creative
Works with
Founders, in-house marketing teams, agencies at capacity
Based
Portland, OR — remote worldwide
Currently taking on new engagements
Selected clients Lock — GoPro · 01 / 08Drag to scrub
GoPro The Ritz-Carlton Residences Las Vegas Raiders Honor LSV Reviver Marriott Related Barrett-Jackson
02 — Index of work Scanner idle — hover to acquire
Case 01 / 07 GoPro
OOH · Social · Packaging · Apparel RES 100%
01 — GoPro / "Capture Different"Campaign · Brand standards

Lead design on an omni-channel campaign that ran from Times Square to a training module

Embedded with the dedicated GoPro team at 503 Collective. I set the campaign's visual language, then carried it across social, digital, large-format OOH, retail environments and the brand standards document.

View case study →
02 — The Ritz-Carlton ResidencesArt direction · Experiential

Three years as Art Director on a luxury residential launch

Embedded with the Agency of Record for over three years, covering the full spectrum of marketing — content creation, digital strategy, and experiential activations held to one standard.

View case study →
03 — Las Vegas Raiders / Allegiant StadiumCampaign · OOH

A city-wide takeover that made Las Vegas the new Raider Nation

Art Director with 503 Collective as the NFL entered an unexplored market — OOH, digital, a partner portal UI and the Allegiant Stadium brand standards, helping drive record season-ticket and sponsorship sales.

View case study →
04 — Liquid WireIdentity · Packaging · Web

A 360° rebrand that made stretchable electronics legible

Led the rebrand for a Portland innovator in stretchable electronics — logo, messaging, web, marketing and investor communications. The job was turning complex technology into a story a room could follow.

View case study →
05 — Honor LSVLogo · Vehicle graphics

Identity rebuilt from the ground up, then run across every touchpoint

A new mark, then the full suite around it: brand standards, collateral, website and social, and cart graphics — every touchpoint redrawn so the brand reads the same everywhere.

View case study →
06 — ReviverIdentity · Sports partnership

A total rebrand for the first digital license plate

Reviver invented the category. The rebrand gave it the credibility of infrastructure and the pull of consumer tech, then took it courtside as a Sacramento Kings sponsor.

View case study →
07 — Generative AIR&D · Image & video

Ongoing R&D: generative image and video as an art direction tool

Self-directed work blending generative tooling with craft — pushing where visual storytelling can go when the pipeline stops being the constraint.

View case study →
03 — New launchSYS://EW-01 — Online universe v2.6
UTC --:--:--.---34.0522°N / 118.2437°WRECFRM 000000
AI art universe■08 worlds indexed■Signal stable
> INTERCEPT_LOG // EW-01 — DECRYPTED

Electric Wasteland

The future already happened. These are the pictures it left behind.

My own AI art universe: digital nightmares, strange worlds, beautiful destruction. Every piece is art-directed — referenced, rejected, edited and rebuilt until it belongs to a world.

[ AI art ][ World-building ][ Website ]Threat level — SIG −42 dB
Enter Electric Wasteland → electric-wasteland.com
Recovered image 01 / 03 · RES 100% SIG 000.0 · NOISE 00%
01 / 03
04 — Project spotlight In progress now

A rebrand for a garden designer whose work is far bolder than her website.

Ivette Soler designs drought-tolerant, native-forward gardens across Los Angeles — graphic, unapologetically colorful planting that a 2018 template flattens into a grid of thumbnails. The rebrand starts from the plants: an identity and site that carry the same saturation and structure as the gardens themselves.

ClientIvette Soler Gardens — Los Angeles
StageIdentity & site — in progress
05 — Engagement models Bar = engagement length · live
A Model A
Embedded Art Director

Two or three days a week inside your team. I run the creative calendar, review work, and hold the line on the brand.

12 weeks · 2–3 days a week
Monthly retainer · 3-month min.Discuss →
B Model B
Brand System Sprint

Six weeks, fixed scope: identity, type, image direction, and a system your team can actually run without me.

6 weeks · one phase per week
Fixed fee · 6 weeksDiscuss →
C Model C
AI Visual Pipeline

Build and document a repeatable AI image workflow — references, prompts, retouch standards, approval gates.

4 weeks · four documented gates
Fixed fee · 4 weeksDiscuss →
06 — About // Operator file PS-26 Field — warp drive · move to bend
> cat ./operator/bio.txt

Hi, I'm Paul. I build bold, strategic brand identities for businesses ready to stand out, scale up, and own their space.

RoleFractional Art Director
BasePortland, OR
R&DGenerative image + video

From zero to launch, I help visionary founders turn big ideas into unforgettable brands. That's meant campaign work with 503 Collective on GoPro and the Raiders' move to Las Vegas, three-plus years with the Agency of Record for The Ritz-Carlton Residences, Portland, and ground-up rebrands for Liquid Wire and Honor LSV.

Alongside client work I'm exploring generative AI for image and video — blending technology and artistry to push where visual storytelling can go. Based in Portland.

07 — Contact // Open channel SIG −42 dBm · LINK STABLE
> INIT_HANDSHAKE --target=paul.sparks --mode=collab

Start a project →

Have a brand that needs a sharper point of view, or a team that needs an art director for a season? Let’s talk.

[ Transmit brief ]→
Status● LiveTaking on new engagements
Local timePST{{ pdxTime }} — Portland, OR
CoordinatesGEO45.5152° N
122.6784° W