Paul Sparks — Fractional Art Director, Portland OR
Paul Sparks
Fractional Art Director
01 — Positioning

I modernize heritage brands with cinematic, AI-powered visual systems.

Fig. A — brand form, live & reactive
FLUID / CURSOR-REACTIVE
Role
Art direction, brand systems, campaign creative
Works with
Founders, in-house marketing teams, agencies at capacity
Based
Portland, OR — remote worldwide
Currently taking on new engagements
Selected clients
GoPro
The Ritz-Carlton
Las Vegas Raiders
Honor LSV
Liquid Wire
Reviver
02 — Selected work
Selected engagements
01 / GoPro — "Capture Different"

Lead design on an omni-channel campaign that ran from Times Square to a training module

Campaign
Brand standards
OOH & environmental

Embedded with the dedicated GoPro team at 503 Collective. I set the campaign's visual language, then carried it across social, digital, large-format OOH, retail environments, the brand standards document — and a run of shirts.

GoPro — Capture Different campaign key art
OOH · Social · Packaging · Apparel · Brand book View case study →
02 / The Ritz-Carlton Residences, Portland

Two years as Art Director on a luxury residential launch

Art direction
Content
Experiential

Embedded with the Agency of Record for over two years, covering the full spectrum of marketing — content creation, digital strategy, and experiential activations held to one standard.

The Ritz-Carlton Residences, Portland — Live Here, Always
Print · Web · Social · Collateral View case study →
03 / Las Vegas Raiders / Allegiant Stadium

A city-wide takeover that made Las Vegas the new Raider Nation

Campaign
OOH
Brand standards

Art Director with 503 Collective as the NFL entered an unexplored market. The invitation-to-join messaging ran across OOH, digital, a partner portal UI, and the Allegiant Stadium brand standards — and helped drive record season-ticket and corporate sponsorship sales.

Raiders — Las Vegas campaign
OOH · Airport · Digital · Brand standards View case study →
04 / Liquid Wire

A 360° rebrand that made stretchable electronics legible

Identity
Packaging
Web & investor

Led the rebrand for a Portland innovator in stretchable electronics — logo, messaging, web, marketing, and investor communications. The job was turning genuinely complex technology into a story a room could follow.

Liquid Wire — Made to Move logo lockup
Identity · Packaging · Campaign · Web · Product UI View case study →
05 / Honor LSV

Identity rebuilt from the ground up, then run across every touchpoint

Logo
Brand standards
Vehicle graphics

A new mark, then the full suite around it: brand standards, collateral, website and social, and cart graphics — every touchpoint redrawn so the brand reads the same everywhere.

Honor LSV — vehicle render
Identity · Brand standards · Livery · Website View case study →
06 / Reviver

A total rebrand for the first digital license plate

Identity
Campaign
Sports partnership

Reviver invented the category — a connected plate replacing a hundred-year-old stamped steel standard. The rebrand gave it the credibility of infrastructure and the pull of consumer tech, then took it courtside as a Sacramento Kings sponsor.

Sacramento Kings player wearing the Reviver jersey patch
Identity · Campaign · Partnership · Web View case study →
07 / Generative AI

Ongoing R&D: generative image and video as an art direction tool

R&D
Image & video
Direction

Self-directed work blending generative tooling with craft — pushing where visual storytelling can go when the pipeline stops being the constraint.

Generative AI — mechanical bloom portrait still
03 — Engagement models
A
Embedded Art Director

Two or three days a week inside your team. I run the creative calendar, review work, and hold the line on the brand.

Monthly retainer · 3-month minimum
B
Brand System Sprint

Six weeks, fixed scope: identity, type, image direction, and a system your team can actually run without me.

Fixed fee · 6 weeks
C
AI Visual Pipeline

Build and document a repeatable AI image workflow — references, prompts, retouch standards, approval gates.

Fixed fee · 4 weeks
Paul Sparks at his studio workstation
04 — About

Hi, I'm Paul. I build bold, strategic brand identities for businesses ready to stand out, scale up, and own their space.

From zero to launch, I help visionary founders turn big ideas into unforgettable brands. That's meant campaign work with 503 Collective on GoPro and the Raiders' move to Las Vegas, two-plus years with the Agency of Record for The Ritz-Carlton Residences, Portland, and ground-up rebrands for Liquid Wire and Honor LSV.

Alongside client work I'm exploring generative AI for image and video — blending technology and artistry to push where visual storytelling can go. Based in Portland.

05 — Contact
Start a project →
Availability
Taking on new engagements
Elsewhere
Based
Portland, OR