GoPro's "Capture Different" campaign inspires adventurers to embrace unique perspectives, pushing boundaries through innovative storytelling and immersive visuals.
Services
Client
Year
Website
Challenge
The "Capture Different" campaign spans digital, social, retail, and experiential platforms, ensuring seamless engagement and brand consistency across all consumer touchpoints.
The campaign utilizes an omnichannel strategy, integrating digital, social, retail, and experiential platforms to engage consumers at every level. By leveraging influencer collaborations, interactive content, in-store activations, and user-generated media, I created a cohesive brand experience that reinforces its message, inspires creativity, and strengthens global reach, ensuring consumers can connect with the brand wherever they interact.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
The “Capture Different” campaign achieved success through increased brand engagement, user-generated content, and seamless integration. Social media challenges, influencer collaborations, and interactive experiences boosted global reach, while in-store activations and digital storytelling drove sales. The campaign strengthened brand loyalty, inspiring consumers to embrace unique perspectives and reinforcing GoPro’s position as the leader in adventure content creation.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Enchantique brands. Where elegance converges with brand brilliance.
Enchantique brands. Where elegance converges with brand brilliance.
