GoPro's "Capture Different" campaign inspires adventurers to embrace unique perspectives, pushing boundaries through innovative storytelling and immersive visuals.
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Challenge
The "Capture Different" campaign spans digital, social, retail, and experiential platforms, ensuring seamless engagement and brand consistency across all consumer touchpoints.
The campaign utilizes an omnichannel strategy, integrating digital, social, retail, and experiential platforms to engage consumers at every level. By leveraging influencer collaborations, interactive content, in-store activations, and user-generated media, I created a cohesive brand experience that reinforces its message, inspires creativity, and strengthens global reach, ensuring consumers can connect with the brand wherever they interact.
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
As part of the Channel Marketing team, I held responsibility for delivering print and digital collateral to tell the world that GoPro’s new cameras and systems had arrived. I worked across various mediums including grand-scale applications such as billboards, tradeshow graphics, apparel, window displays, and vehicle wraps, in addition to small touchpoints such as digital banners, point-of-purchase displays, packaging, and beyond.
Result
A highlight of my time at GoPro was collaborating with international teams to develop digital ads and assets to support each campaign. Working in 16 languages with varying character lengths presents challenges that teach designers to work with versatility and cultural considerations in mind.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Enchantique brands. Where elegance converges with brand brilliance.
Enchantique brands. Where elegance converges with brand brilliance.
