The 2020 International Champions Cup was the seventh edition of the International Champions Cup (ICC), a series of association football friendly matches played in NFL stadiums around the country. The competition was won by Portuguese club Benfica.
Services
Client
Challenge
The International Champions Cup needed a brand refresh to better reflect their evolving business values and appeal to a wider demographic.
The 2020 International Champions Cup rebrand aimed to elevate the tournament’s global prestige, unifying its visual identity with a bold, modern aesthetic. The refreshed logo, typography, and color palette reflected the competition’s elite status, enhancing recognition across digital and physical platforms. A sleek, dynamic design emphasized movement and international appeal, aligning with the tournament’s commitment to top-tier football. This rebrand strengthened fan engagement and reinforced the ICC’s position in the global football landscape.
Goal
The design reflects global unity, passion, and competition, incorporating dynamic elements, team colors, and modern aesthetics to celebrate the spirit of international soccer.
Our team elevated the tournament’s graphics by blending bold colors, dynamic motion elements, and sleek typography, creating a visually immersive experience. I ensured consistency across digital and print media, enhancing fan engagement. By integrating cultural motifs and cutting-edge design trends, we transformed the tournament’s visual identity into a vibrant celebration of global soccer excellence.
Result
The rebranded company experienced increased customer engagement, a boost in ticket sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
We excel in crafting distinctive brands that set themselves apart from the competition.
My team crafted a distinctive brand that set themselves apart from the competition.
