As Art Director for Volition America, I guided a full brand reimagination designed to expand reach and connect with a younger, more diverse audience. The refresh modernized the visual language while preserving the brand’s patriotic core—introducing bold new design systems, lifestyle-driven campaigns, and digital-first storytelling. Through cohesive art direction across web, social, and retail, the rebrand positioned Volition America as both authentically American and culturally relevant to a new generation of consumers.
Social Media
Brand Guidelines
Brand Guidelines
