As the San Antonio Botanical Garden prepared for a major expansion, I led a comprehensive brand refresh to align their evolving identity with a broader audience and modern mission. From digital platforms to on-site experiences, every touchpoint was reimagined through an omni-channel lens—uniting visual design, storytelling, and user engagement into a cohesive narrative. The result was a revitalized brand ecosystem that celebrated the Garden’s growth while deepening its connection with visitors across print, web, and environmental spaces.
