As the Raiders moved in an unexplored market for the NFL, I worked as an Art Director with 503 Collective to strategically bring the excitement of an NFL team and new stadium to Las Vegas. Through a city-wide takeover, digital creations, we crafted engaging messaging that positioned Las Vegas, as the “new Raider Nation” where everyone was invited to join. This campaign quickly created an elevated excitement and sense of ownership for the residents of Las Vegas leading to a record number of season ticket sales and corporate sponsorship sales.
Campaign
OOH
Partner Portal UI
Hype Booklet
Allegiant Stadium Brand Standards
OOH
Allegiant Stadium Brand Standards
Allegiant Stadium Brand Standards
