Cheers to breaking conventions, embracing design, and elevating the stadium experience.
Services
Client
Challenge
Allegiant Stadium needed a new brand presence to welcome the Las Vegas Raiders and appeal to a broad demographic.
Our client recognized the imperative for a comprehensive brand refresh in response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
The design embodies Las Vegas’ energy and Raiders’ legacy, blending bold aesthetics, sleek modernity, and iconic symbolism to mark their new home.
Our design captures the bold spirit of the Raiders and the vibrant energy of Las Vegas, merging tradition with modern innovation. Sleek aesthetics, dynamic lighting, and iconic symbolism create a powerful visual identity. By incorporating the team’s legacy with the city’s electrifying atmosphere, we crafted a seamless transition, welcoming the Raiders to their exciting new home.
Result
The new stadium experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
This project seamlessly blends tradition and innovation, honoring the Raiders’ legacy while embracing Las Vegas’ energy. Through bold design and modern aesthetics, I helped create a powerful visual identity that resonates with fans and the community. It is a lasting symbol of excitement, unity, and the team’s bright future in their new home.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
